Our team

A highly experienced and diverse team with a strong track record of delivery and a wealth of experience in financial and business management

Eb is not just any start-up. We are a team of successful entrepreneurs who became frustrated at the lacking focus on what we consider the global economic beating heart sector, and decided to go about changing things.

Our Board

A stellar Board providing the steady hand of oversight and governance ensuring the focus of our Eb mission.

Karen Rudich

Karen has nearly 20 years’ experience in business. She is known for identifying opportunities to grow revenues and boost efficiencies, and has a successful track record in assembling effective teams and putting in place structures and systems to generate bottom-line P&L impact. She has led large-scale transformation programmes at UBS, BNP Paribas, Barclays and Lloyds. Most recently she was Founder/CEO of a challenger firm focusing on speedy P&L-driving transformations and technology integration for top-tier banks and cutting-edge FinTech firms. 

Robert Lewis MBE

Bob is a specialist in cyber security with over 23 years experience in the Military and Civil Police, and 13 years in the banking and private sectors. He delivered the first-ever banking forensics lab, now widely used in financial services, and has experience with collaborative initiatives involving law enforcement, intelligence agencies and regulators.

Mark Holleran

Mark built up extensive experience in both corporate finance and private practice at one of the world’s leading law firms for over ten years before establishing and chairing a listed public company investment bank. This has given him unique experience in micro and macro capitalised equity markets, flotations, fundraisings, transaction structuring and distressed business situations. Mark is a non-executive director of and commercial advisor to select growth companies, both public and private. Mark also has particular experience in dealing with successful applications for authorisation by regulatory authorities and the management of ongoing relationships with those bodies.

Gary Dolman

Gary is a PwC-qualified chartered accountant who has audited, consulted and worked for financial services firms since 1984 in London and Sydney. He Cofounded Monzo Bank Limited in 2015 and worked with the team to obtain a full banking licence and grow to over 2m customers and a market valuation of £2bn, where he performed the roles of CFO and Executive Director. Gary was also CFO and COO for ABN AMRO Global Transaction Banking, a business with a turnover of over €5bn.

Eb Leadership

The Eb leadership are shaping our vision for the future, a hands-on team delivering our industry-changing ambition. An incredible team of digital masterminds are leading our growing engine room of engineers, developers and designers.

Damian Salter
Branding & Marketing

Damian has built brands, distinguishing them amongst peers, capturing and projecting the authenticity and promise of their offerings. For over 20 years he has added strategic value, carving market share for Fortune 500, SME, startups, public sector and not for profit, and has delivered for Van Heusen, IZOD, Meritas Ethical Funds, PVH, Women’s College Hospital, Aga Khan Museum, Nestlé, Calvin Klein, Tommy Hilfiger, and Torquest Funds. Damian has gained multiple accolades for creative, brand and marketing campaigns.

Beverley Brown

Passionate about people, a connector/introducer, partnership finder and developer, Beverley has demonstrated the ability to turn obstacles into opportunity, perceiving them as merely a detour to the final goal.  Beverley has a background in investment banking and broking, working for Chase Manhattan, Credit Suisse and ICAP. She then built up and eventually sold a multi-million pound search recruitment firm focusing on the investment banking sector, with offices in London, Zürich and Singapore.

Shuab Akhtar

With a career spanning over 20 years, Shuab got his start working in agencies on clients such as Bentley Motors, BBC, Panasonic, and the Cartoon Network, where early on in his career he was at the forefront of pushing and defining boundaries in the new digital space. For the last nine years he has made his mark in successfully shaping and building products within the FinTech industry. Shuab has built, tuned and innovated products and services for the Financial Times, BT, Towergate Insurance, Barclays and Handlesbanken. He strives to strike a balance between representing the customer, business, product and culture fit. As a driver of vision, strategy, design, and execution within the product lifecycle, he is passionate about creating products that solve problems and provide value, whilst giving organisations an edge over their competitors.

Al Southall

Al has worked in a number of financial services organisations throughout his career ranging from investment, SME-focused and retail banks.  He has successfully delivered five end-to-end banking operations in the UK and Europe including design and build of a complete greenfield bank in the Czech Republic.  In his last two roles he has also worked closely with the regulatory authorities through the bank authorisation and mobilisation process.  He is passionate about the user experience and solutions that are both engaging and straight-forward.

Denisse Rudich
Compliance & Governance

Denisse is forward thinking, diplomatic and pragmatic with the ability to identify future trends and threats and manage responses at both strategic and tactical levels. She has developed practical solutions to complex, global problems; and uses influencing and negotiation skills gained by dealing with the highest levels of government for effective delivery. Denisse has over 15 years’ experience delivering financial crime prevention, anti-money laundering, counter-terrorist financing and controls and systems across banking and public sectors. She has worked with many top-tier financial firms as well as holding the roles of G7/G20 Director of Research: Global Security Threats, founding member of the WEF’s Coalition to Fight Financial Crime, and Senior Member of the UK RegTech Council’s AML stream.

Kay Campbell
Human Resources

Kay applies a no-nonsense approach to organisation of all Human Resources policies, benefits packages and operational requirements for start-ups to hit the ground running quickly.  She has extensive experience at launching operational centres for Hedge Funds in the UK & US.  Working in accordance with HMG’s Supplier Assurance Framework on processes and policies, her most recent role was Chief of Staff at a disruptive technology start-up.

Our Advisors

Knowledgeable advisors providing value across the many facets of our business.

Jennifer Byrne
CFO/FD Collaboration Advisor

Jennifer’s diverse experience across accountancy enables her to provide insights into the complex challenges faced by finance teams today. Following her time with Grant Thornton and EY accountancy firms, Jennifer qualified as a Chartered Accountant and began her career with one of Canada’s largest independent energy companies with a $50 Billion Market Capitalisation. After relocating to London, she decided to pursue her passion for being part of entrepreneurial driven teams and worked for a number of startup and scale up SaaS companies. Jennifer applies her knowledge of sound finance processes to build strong teams, creating core finance functions that deliver value-added analysis to support strategic business decisions.


Community & Events Advisor

Marie-Charlotte is an expert in community building and ecosystem engagement. Passionate about how networks can improve someone’s life, she enables individuals and organisations to work together to create growth and development. With a background in training and education, Marie-Charlotte has worked around the world (Tunisia, Hungary, Australia, France, UK) helping brands develop their reach and engagement. She dived into the FinTech world more than three years ago and is now adept at connecting FinTech actors on a global scale. A great supporter of inclusion, she has been active in several networks to help the access of all to success.

Lord David Blunkett
Strategic Advisor

David Blunkett is a British politician who for eight years was a member of Tony Blair’s Cabinet. He was Secretary of State for Education and Employment and was Home Secretary at the time of 9/11. He is currently a member of the House of Lords, Professor of Politics in Practice at the University of Sheffield and chairs the Board of the University of Law. David continues to write and broadcast extensively and retains an interest in cyber security, democratic engagement and social responsibility, and is also a trustee and patron of a number of charities.